Strategic Air Command & Aerospace Museum - Summer Camps

Project Summary

To promote the Strategic Air Command & Aerospace Museum’s 2025 summer camps, Performance Digital developed a creative campaign designed to capture the excitement of hands-on aerospace learning for kids and families.

We designed custom summer camp t-shirts that campers could wear with pride, creating both a keepsake and a walking promotion for the program. The designs reflected the museum’s aviation roots while keeping the look energetic and kid-friendly.

The back of the shirt featured a specific aircraft from the museum’s collection, connecting campers directly to the exhibits they experienced during the week. The concept was also built to grow year-to-year, with a new plane highlighted on the back each summer to create an ongoing collectible series for returning campers.

In addition, we developed a series of targeted social media ads to increase awareness and drive registrations. The creative highlighted the immersive, hands-on learning experience, the uniqueness of hosting a camp inside an aviation museum, and the excitement of STEM-focused activities within a real aerospace environment. By pairing engaging visuals with strategic promotion, the campaign helped position the museum’s summer camps as a must-attend experience for local families.