VIDEO PRODUCTION
Tell Your Story. Show What Makes You Different. Video gives your business the opportunity to show people what words and static images can't.
Video Production Services
Commercial + Advertising Video
Create video specifically designed to support a paid advertising campaign.
Best for: Brand awareness, product launches, lead generation, promotions, market expansion and businesses investing in paid media.
Testimonial Videos
Let your customers explain what it's like to work with you. A strong testimonial can communicate credibility in a way your company saying “We're great” never will.
Best for: Websites, sales teams, social media, advertising, case studies and businesses where trust plays an important role in the buying decision.
Event + Promotional Video
Capture the energy of an event and turn it into content that continues working after the event is over.
Best for: Festivals, conferences, fundraisers, grand openings, community events and organizations with recurring events.
Your Website
Social Media
YouTube
Sales Presentations
Connected TV
Shoot Once. Create Content for Multiple Platforms.
Businesses sometimes think they need: Actors. Scripts memorized word-for-word. Perfect presenters. They usually don't.
Your best video may feature: Your employees. Your customers. Your leadership team. The people actually doing the work. They already understand the business. Our job is to help them feel comfortable enough to communicate it naturally.
For interview-driven videos, we can guide the conversation rather than asking someone to memorize three paragraphs and stare into a camera. Authentic doesn't have to mean unprepared.
Your People Can Be Your Best Content.
The shoot gets most of the attention. But a lot of the work happens before anyone presses Record.
Depending on the project, pre-production may involve: Defining the goal, Developing the concept, Writing the script, Planning interview questions, Creating a shot list, Choosing locations, Coordinating talent, Determining wardrobe, Planning props, Building the schedule, Preparing equipment.
The better we prepare before the shoot, the more focused we can be when the cameras are rolling.
Pre-Production Is Where Good Video Starts.
Video Production FAQs
What is video production?
Video production is the process of planning, filming, editing and preparing video content for its intended use.
Depending on the project, it can include strategy, scripting, pre-production, filming, interviews, editing, music, sound design, graphics and final delivery.
What types of videos can Performance Digital produce?
Performance Digital produces marketing-focused video including brand stories, advertising creative, short-form social content, testimonials and other video designed for websites and digital platforms.
The exact production approach depends on the project and business goal.
Do you write video scripts?
Yes.
Script development can be part of the pre-production process when the project requires scripted content.
Interview-driven projects may use planned questions and talking points rather than a word-for-word script.
What happens during pre-production?
Pre-production is the planning stage before filming.
It may include developing the concept, scripting, determining locations, coordinating people, building the shoot schedule and identifying the footage needed.
Can you film customer testimonials?
Yes.
Customer testimonial videos can be created around guided interviews that help customers explain their experience naturally.
Do I need to be on camera?
Not necessarily.
The right approach depends on the story.
A project may use employees, customers, voiceover, product footage, supporting visuals, text, motion graphics or other approaches.
Can you edit video that has already been filmed?
Potentially.
If you have usable footage and the appropriate rights to use it, we can evaluate whether it can support a new edit or project.
Can you create videos for social media?
Yes.
Video can be developed specifically for platforms such as Facebook, Instagram, TikTok and YouTube.
Platform, aspect ratio, length and viewing behavior should be considered when planning the content.
Can you create vertical video?
Yes.
Vertical formats can be produced for environments such as Instagram Reels, TikTok and YouTube Shorts.
Can you make Connected TV commercials?
Yes.
Performance Digital's current video services include commercial creative for Connected TV, and our advertising team can also help place CTV campaigns.
Can you create YouTube ads?
Yes.
Video can be created around the requirements and objectives of YouTube advertising campaigns.
Our video and advertising teams can work together so the creative is planned around how it will be used.
Can you create TikTok and Meta video ads?
Yes.
Short-form and vertical video can be developed around paid social campaigns for platforms such as TikTok, Facebook and Instagram.
Can one video shoot create multiple videos?
Yes.
When planned appropriately, one production can potentially generate multiple edits, lengths, aspect ratios and pieces of supporting content.
The exact deliverables should be determined before production so the shoot captures what is needed.
How much does video production cost?
Video production pricing depends on the project.
Variables may include planning, number of shoot days, locations, people involved, amount of editing, motion graphics and number of final deliverables.
Performance Digital develops a project scope based on what the video actually requires.
