We executed a complete brand evolution centered on one directive: honor the legend, built for today's game. The goal was a modernized visual identity with strict branding standards engineered for cross-platform utility, from microphone flags, signage, social media profiles, and digital pitch decks.
To protect the station's deep-rooted equity in the Omaha market, we anchored the identity in the WOW name itself, ensuring instant recognition for listeners who grew up with the frequency. But we completely overhauled everything around it, introducing a high-impact typography system and a bold, sports-first logo ecosystem that could compete visually with the national ESPN and Husker brand it now sits alongside.
The new identity introduces a dynamic primary logo designed to command attention on major assets, billboards, web banners, and on-air graphics, pairing the iconic WOW wordmark with the AM 590 frequency badge and ESPN and Husker affiliation in a single, unified lockup. Alongside it, we developed flexible secondary marks and standalone badges built for the diverse range of marketing materials a modern radio station demands. We also crafted a compact WOW monogram lockup engineered specifically for small digital surfaces like social media profiles and mobile app icons, where the full logo needs room it doesn't always have.
By building out these multiple asset variations, we gave AM 590 WOW a cohesive, hard-working design system that maintains sharp visual consistency across every touchpoint, whether the audience is hearing it on the air or seeing it on a screen.
