PRINT & PACKAGING DESIGN
Bring Your Brand Into the Real World. Turn your visual brand into something customers can physically experience.
Design You Can Hold
Digital marketing gets a lot of attention. But physical materials still matter.
A beautifully designed package can make a product easier to notice. A well-organized brochure can make a complicated service easier to understand. A professional sales sheet can help your team communicate more effectively. A great event piece can create excitement before someone ever arrives.
Print gives your brand something digital can't: A physical presence.
Print & Packaging Design Services
Brochures + Sales Materials
We design brochures and sales materials with clear visual hierarchy so readers know what matters, where to look and what to do next.
Best for: Sales teams, professional services, complex products, customer education, trade shows and businesses that need something tangible to leave behind.
Packaging + labels
We create packaging and labels that bring your brand to life while organizing the information customers need to see.
Best for: Retail products, food and beverage brands, consumer goods, promotional products and businesses launching or refreshing a physical product.
Event + Promotional Materials
We create coordinated print materials that help bring the experience together. Think: invitations, posters, programs, handouts, etc.
Best for: Fundraisers, conferences, festivals, grand openings, corporate events and community organizations.
Brand Collateral
We create the everyday materials that help your business present itself consistently and professionally. Think: Business cards, folders, forms, certificates, branded stationery.
Best for: New brands, rebrands, professional services and businesses that want every customer touchpoint to feel consistent.
Strong packaging doesn't mean putting more information on the front. It means creating hierarchy. Your customer should be able to quickly identify: The brand. The product. The key difference. The information that matters. If everything is shouting for attention, nothing wins.
We use typography, color, imagery, spacing and layout to help customers understand what they're looking at without making them work for it.
Your Packaging Should Be Recognizable From Across the Shelf.
Not every print project needs to become a major campaign. Sometimes you simply need: A brochure. A label. A poster. A business card. A package. A trade show banner. That's okay. We can help with individual projects.
Need One Piece? We Can Do That.
Print & Packaging Design FAQs
What is print design?
Print design is graphic design created specifically for physical production.
Examples include brochures, business cards, direct mail, posters, signage, sales materials and other printed marketing pieces.
What is packaging design?
Packaging design is the visual design applied to the physical packaging or presentation of a product.
It can include elements such as labels, boxes, sleeves and other branded packaging components.
What types of print materials can Performance Digital design?
Performance Digital can create materials such as brochures, sales sheets, direct mail, business collateral, event materials, posters, signage and other physical marketing pieces.
Exact capabilities depend on the requirements of the project.
Can you design product labels?
Yes.
We can design product labels around your existing brand or as part of a larger packaging and branding project.
Can you design boxes and product packaging?
Yes.
Packaging projects can include boxes, labels, sleeves and other printed packaging components depending on the production requirements.
Can you design multiple products that all need to look related?
Yes.
For businesses with multiple products, we can develop a packaging system that keeps the overall brand recognizable while making individual products or varieties easy to distinguish.
Do I need a printer before you start designing?
Not always, but printer and production specifications can be important before final artwork is prepared.
If a project has unique dimensions, materials, folds, dielines or finishing requirements, having production information early can help prevent unnecessary redesign later.
Does Performance Digital print the materials?
Performance Digital's primary role is design and creative production.
Printing and manufacturing requirements vary by project. When applicable, we can prepare production-ready files and coordinate around specifications from your selected print or production vendor.
Can you work with my existing printer?
Yes.
If your printer provides specifications, templates or dielines, our design team can prepare artwork around those requirements.
What does “print-ready” mean?
Print-ready artwork is prepared according to the technical specifications required for physical production.
Requirements can vary by printer and project, which is why the vendor's specifications should be confirmed before final production.
Can you redesign existing packaging?
Yes.
We can refresh existing packaging while working within your current brand or develop a broader redesign if the product and identity need a larger change.
Do I need a new logo before redesigning my packaging?
Not necessarily.
If your existing visual identity still represents the business well, we can work within it.
If the underlying brand itself is inconsistent or outdated, it may make sense to address the branding first.
Can you create product photography too?
Yes.
Performance Digital's broader creative capabilities include photography, allowing packaging and physical products to be carried into website, social and advertising creative.
How long does a print or packaging project take?
Timing varies based on complexity, number of pieces, feedback rounds and production specifications.
Packaging projects can also depend on outside timelines from printers or manufacturers.
We establish the project timeline as part of planning.
