Performance Digital

Services and Campaign Terms & Conditions

These Terms & Conditions apply to services provided by Performance Digital and, where applicable, its production partners.


Specific services, deliverables, campaign details, quantities, timelines, and pricing will be outlined in the client's approved proposal, order, agreement, or scope of work.


If you have any questions or concerns regarding these terms, please contact your Walnut Media/Performance Digital Account Manager.

Service Scope & Client Approval

Performance Digital will provide the services and deliverables specifically outlined in the client's approved proposal, order, or agreement.


Services, deliverables, quantities, or features that are not specifically included in the approved scope are not considered part of the client's investment.


Requests that fall outside the approved scope may require:


  • An additional fee
  • A revised proposal or scope of work
  • Additional production time
  • A change to the client's recurring monthly investment


Any additional costs will be communicated to the client before the additional work is completed.

Campaign Commitment & Cancellation Policy

All recurring campaigns and services require a written 30-day cancellation notice unless otherwise stated in the client's agreement.


Once a campaign, production, or service has been activated, scheduled, or committed, last-minute cancellations may not be permitted.


This policy allows Performance Digital to appropriately manage:



  • Media placements
  • Advertising budgets
  • Production schedules
  • Creative resources
  • Studio availability
  • Staff and vendor commitments


The client remains responsible for charges incurred or services committed prior to the effective cancellation date.

Invoice & Payment Policy

Unless otherwise stated in the client's agreement, invoices are payable within fifteen (15) days of the invoice date (Net 15).


Recurring services will be billed according to the billing schedule established in the client's approved proposal or agreement.


One-time services, setup costs, additional deliverables, add-ons, media spend, or out-of-scope work may be invoiced separately from recurring services.


If payment is not received within sixty (60) days, Performance Digital reserves the right to pause or terminate associated campaigns, production, or services until the account is brought current.


Pausing services because of an overdue balance may affect campaign schedules, production timelines, reserved recording dates, and delivery dates.

Creative Policy & Deliverables

Creative Revision Policy

Unless otherwise stated in the client's approved proposal, creative deliverables produced by Performance Digital include:


  • One (1) initial proof
  • Up to two (2) rounds of revisions


This may apply to deliverables including, but not limited to:


  • Video
  • Podcast production
  • Email marketing
  • Static advertisements
  • Social media advertisements
  • Graphic design
  • Other creative assets


Revision requests should be consolidated whenever possible.


Any revision rounds beyond the two included rounds will be billed at $100 per additional revision request, unless otherwise stated in the client's agreement.


Requests that substantially change the previously approved concept, content, creative direction, or scope may be considered new work rather than a revision and may require an additional quote.

Static Advertisement Policy

For qualifying campaigns lasting six (6) months or longer, clients may receive up to two (2) static creative ad sets per quarter at no additional charge.


An ad set refers to one unique creative concept adapted into the sizes and formats required for the approved advertising platforms, which may include:


  • Display advertising
  • Native advertising
  • Social media advertising
  • Digital out-of-home advertising
  • Other approved digital placements


Additional static ad sets beyond the two included per quarter will be billed at $100 per additional ad set, unless otherwise stated in the client's agreement.


The amount of included creative may vary based on campaign budget, media spend, strategy, and the scope outlined in the approved proposal.

Email Marketing Campaign Policy

All email marketing campaign creative, copy, links, audience information, and other required materials must be fully approved by the client at least five (5) business days prior to the scheduled launch date.


If final approval or required materials are not received within this timeframe, the campaign launch may be delayed.


Performance Digital cannot guarantee the originally scheduled launch date when required client approvals or materials are provided late.

Video Production Policy

Video Deliverables

Video production deliverables will be based on the scope outlined in the client's approved proposal or agreement.


Only final edited deliverables specifically included within that scope are considered part of the client's purchased services.


Additional edits, alternate versions, additional video lengths, raw footage requests, or deliverables not listed in the original scope may result in additional charges.

Video Ownership & Raw Footage

Upon completion of the project and receipt of full payment, the client owns the final video deliverables produced specifically for the client.


Raw production materials are not included as part of the client's standard final deliverables.


Raw production materials may include, but are not limited to:


  • B-roll
  • Unused footage
  • Unedited footage
  • Individual camera recordings
  • Raw audio
  • Project files
  • Editing timelines
  • Working production files
  • Alternate or unused creative assets


Raw footage, b-roll, project files, and other working production materials remain the property of Performance Digital and AB Visual Works unless otherwise agreed to in writing.


If a client requests access to raw footage, b-roll, project files, or other working production materials, Performance Digital may make those materials available for an additional fee.


Any applicable fee must be paid before the requested materials are transferred.

Client Responsibilities & Approvals 

Clients are responsible for providing requested information, access, materials, feedback, and approvals within a reasonable timeframe. 


This may include: 


  • Logos and brand assets 
  • Account access 
  • Website access 
  • Advertising platform access 
  • Podcast platform access 
  • Content 
  • Guest information 
  • Contact information 
  • Creative feedback 
  • Legal disclaimers 
  • Promotional details 
  • Final approvals 


Delays in receiving required client materials or approvals may result in corresponding delays to campaigns, production schedules, or deliverables. 


Performance Digital is not responsible for missed deadlines caused by incomplete, inaccurate, or late information provided by the client. 


Once the client approves creative, content, targeting, messaging, or other deliverables, Performance Digital may proceed with production, publishing, or campaign activation based on that approval. 

Third-Party Platforms & Services 

Performance Digital may use third-party platforms, publishers, advertising networks, software, distribution platforms, production partners, and technology providers to perform client services. 

Performance Digital does not control the policies, availability, technical performance, approval processes, or account decisions of third-party platforms. 


Changes made by third-party platforms may affect: 


  • Campaign delivery 
  • Ad approvals 
  • Audience targeting 
  • Tracking 
  • Reporting 
  • Podcast distribution 
  • Video availability 
  • Account access 
  • Platform features 


Performance Digital will make reasonable efforts to address third-party platform issues but cannot guarantee uninterrupted availability or performance of third-party services. 

Final Acknowledgment

By approving a proposal, signing an agreement, authorizing services, or engaging Performance Digital to perform work, the client acknowledges and agrees to these Terms & Conditions. 


The client also acknowledges that: 


  • The approved proposal establishes the specific services and investment being purchased. 
  • Services not listed in the approved proposal are not automatically included. 
  • Additional or out-of-scope services may result in additional charges. 
  • Recurring services remain subject to applicable cancellation requirements. 
  • Final deliverables are provided according to the approved scope. 
  • Raw production materials are not included unless specifically agreed to in writing. 
  • Timely payment, approvals, access, and client-provided materials are necessary for Performance Digital to provide services as scheduled. 


These Terms & Conditions are intended to work together with the client's approved proposal, agreement, or scope of work.