PROGRAMMATIC
ADVERTISING
Reach the Right People. In the Right Places. At the Right Time. We help your business reach the people most likely to become customers.
What is Programmatic Advertising?
Programmatic advertising is a way of automatically buying digital advertising space based on who you want to reach, rather than simply choosing a website or publication where you want an ad to appear.
In simple terms: instead of buying an ad and hoping the right customer sees it, programmatic advertising uses audience, location, behavior and other targeting signals to help determine who should see your ad, where they should see it and when it should appear.
And it all happens in real time.
Your Customers Are Everywhere.
Your Advertising Can Be Too.
Targeted Display
Reach potential customers with visual ads while they browse websites and apps.
Best for: Brand awareness, retargeting, promotions and staying top-of-mind.
Streaming Audio
Put your message in front of people while they're listening to music, podcasts and other streaming audio.
Best for: Building awareness throughout the day when your audience isn't necessarily looking at a screen.
Digital Out Of Home
Bring digital targeting to real-world advertising through digital billboards and screens.
Best for: Local awareness, events, high-traffic areas and geographic campaigns.
Native Advertising
Place ads that naturally fit within the content and experience of the websites your audience is already visiting.
Best for: Brand storytelling, content promotion and less disruptive advertising experiences.
Build Awareness in a Specific Market
Reach a Very Specific Audience
Stay in Front of People Considering Your Business
Promote an Event, Location, or Limited-Time Offer
Expand Beyond Google and Social Media
Is Programmatic Advertising Right for My Business?
A million impressions don't mean much if they're reaching the wrong people.
Depending on your campaign goals and tracking capabilities, we can evaluate performance through metrics such as reach, frequency, website activity, engagement, conversions and other meaningful actions.
The goal isn't simply to put ads online. It's to make your advertising budget work harder for your business.
More Than Impressions
Programmatic advertising is powerful, but it shouldn't be mysterious.
We believe you should understand what we're doing, who we're trying to reach, where your budget is going and how your campaign is performing.
Our team combines audience strategy, media buying, creative development, campaign optimization and reporting to give you a programmatic strategy built around your actual business goals.
Advertising Without the Black Box
Programmatic Advertising FAQs
What is programmatic advertising?
Programmatic advertising is the automated buying of digital advertising space using technology and audience data. It allows advertisers to reach specific audiences across websites, apps, streaming platforms and other digital channels in real time.
What types of ads can be purchased programmatically?
Programmatic campaigns can include display ads, digital audio, native advertising and digital out-of-home advertising.
How is programmatic advertising different from display advertising?
Display advertising refers to the visual ad format you see on websites and apps. Programmatic describes how advertising inventory is purchased and targeted. Display ads are one of several types of advertising that can be purchased programmatically.
Can programmatic advertising target specific locations?
Yes. Geographic targeting can focus campaigns on selected markets, ZIP codes, service areas and, in some cases, defined physical locations through geofencing.
Can programmatic advertising reach people who have already visited my website?
Yes. Retargeting can help you reconnect with previous website visitors and keep your brand visible as they continue browsing online.
How much does programmatic advertising cost?
Programmatic advertising does not have one standard price. Budget requirements depend on the audience, geographic market, advertising format, campaign duration and goals. Performance Digital builds recommendations around your business objectives and available budget rather than forcing every business into the same package.
How do you measure programmatic advertising?
Campaign measurement depends on the objective. Common metrics can include impressions, reach, frequency, website traffic, engagement and conversions. Before launching a campaign, we identify the measurements that matter most to your business.
Is programmatic advertising good for small businesses?
It can be. Programmatic advertising can work particularly well for businesses with clearly defined audiences or geographic service areas. The more important question is whether programmatic is the best use of your advertising budget compared with other channels — which is something we evaluate before recommending a campaign.
