ADVERTISING
Reach the People Who Make Business Decisions. Put your business in front of the professionals, companies and decision-makers you actually want to reach.
What is LinkedIn Advertising?
LinkedIn Advertising is paid digital advertising that allows businesses to reach professional audiences across LinkedIn.
What makes LinkedIn different from many other advertising platforms is the information available about its users. Instead of focusing primarily on someone's personal interests, a LinkedIn campaign can be built around professional characteristics such as: job title, company, company size, industry, geographic location, etc.
Generate B2B Leads
Build Awareness with a Specific Industry
Promote Valuable Content
Support Longer Sales Cycles
Recruit Talent
Reach Target Accounts
Why Do Businesses Advertise on LinkedIn?
B2B advertising doesn't always need to say: “Schedule a Demo.” Sometimes your potential buyer isn't ready for a sales conversation. They're still researching. That's where strong content becomes valuable.
LinkedIn advertising can help promote: Industry guides, research and reports, case studies, webinars, and resources
Give Professionals Something Worth Their Time.
LinkedIn gives advertisers impressive professional targeting capabilities. But targeting alone doesn't create a customer.
Performance Digital brings advertising strategy, creative, content, landing page experience, analytics and optimization together to help turn professional attention into business opportunities.
Reach the Person Behind the Job Title.
LinkedIn Advertising FAQs
What is LinkedIn Advertising?
LinkedIn Advertising is paid advertising that allows businesses to reach professional audiences across LinkedIn.
Campaigns can use professional audience attributes such as job title, job function, seniority, company, industry and other available targeting criteria.
Is LinkedIn Advertising good for B2B companies?
LinkedIn can be particularly useful for B2B companies because it allows advertisers to build audiences around professional information.
It can be especially valuable when you know the types of companies, roles or decision-makers involved in purchasing your product or service.
Who can you target with LinkedIn Ads?
LinkedIn offers professional targeting options that can include characteristics such as job title, seniority, job function, company, company size, industry, skills and geography.
Available targeting options and requirements vary by campaign.
Can LinkedIn Ads generate leads?
Yes.
LinkedIn advertising can be used for lead-generation campaigns.
Businesses can send prospects to their websites or use LinkedIn Lead Gen Forms to collect information within the LinkedIn experience.
Is LinkedIn Advertising expensive?
Advertising costs vary based on the audience, competition, campaign objective, bidding strategy and other factors.
Rather than judging LinkedIn solely by cost per click, B2B advertisers should consider the quality and potential value of the professionals being reached.
A more expensive click from the right decision-maker can potentially be more valuable than cheaper traffic from an audience unlikely to buy.
How much should I spend on LinkedIn Advertising?
There is no universal budget that works for every business.
The right investment depends on factors including audience size, campaign objective, target market, expected customer value and how much data is needed to evaluate performance.
Performance Digital builds recommendations around the opportunity rather than applying the same budget to every business.
Is LinkedIn better than Facebook for B2B advertising?
Neither platform is automatically better.
LinkedIn provides particularly strong professional audience targeting, while Facebook and Instagram can provide broader consumer reach and different advertising environments.
The right platform depends on who your customer is and what you're trying to accomplish.
Does LinkedIn Advertising work for small businesses?
It can, particularly when a small business sells a high-value service or product to a clearly defined professional audience.
The more important question is whether LinkedIn allows you to efficiently reach the people who influence your buying decision.
