YOUTUBE
ADVERTISING
Turn Views Into Valuable Customer Touchpoints. Video campaigns that are built around the people you want to reach and the action you want them to take.
What is YouTube Advertising?
YouTube Advertising is paid video advertising delivered through Google's advertising ecosystem across YouTube and, depending on the campaign, additional Google video inventory.
The important part isn't simply getting your video in front of as many people as possible. It's getting the right video in front of the right audience for the right reason.
Before, During, or After Videos
YouTube Home Feed
YouTube Search Results
YouTube Watch Next
YouTube Shorts
Connected TVs
Where Can YouTube Ads Appear?
A YouTube ad doesn't have the luxury of a slow introduction. Especially when someone can skip.
Your audience needs a reason to care quickly. Start with the problem, a question, the outcome, the product, the person, or an unexpected visual. Don't save the interesting part for the end.
Your First Few Seconds Matter.
This is one of the biggest advantages of working with a full-service team. You don't need to come to Performance Digital with a finished commercial. We can produce one for you!
Don't Have Video? That's Okay.
YouTube Advertising FAQs
What is YouTube Advertising?
YouTube Advertising is paid video advertising delivered through Google's advertising ecosystem across YouTube and, depending on the campaign, additional video inventory.
Businesses can use YouTube advertising for goals including awareness, views, website activity, leads and sales.
What types of YouTube ads are available?
Current YouTube video ad formats include skippable in-stream ads, non-skippable in-stream ads, in-feed video ads, six-second bumper ads, YouTube Shorts ads and Masthead advertising. Availability depends on campaign type and objective.
Can businesses advertise on YouTube Shorts?
Yes.
YouTube Shorts supports paid video advertising, and Shorts inventory is currently available through campaign types including Demand Gen, Video View, Video Reach and Performance Max.
Where do YouTube ads appear?
Depending on format and campaign type, YouTube ads can appear around YouTube videos, within the YouTube Home feed, YouTube Search, Watch Next, subscription feeds and YouTube Shorts.
Some Google video campaigns can also extend beyond YouTube to Google video partners or Google TV.
Can YouTube Ads target local customers?
Yes.
YouTube campaigns can use geographic targeting to focus advertising around relevant locations and markets.
Do people have to watch my entire YouTube ad?
It depends on the advertising format.
Some ads can be skipped, while formats such as bumper and eligible non-skippable in-stream ads deliver the complete message.
How long should a YouTube ad be?
There isn't one perfect length for every campaign.
The appropriate length depends on the format, message and objective.
For example, bumper ads are six seconds, while skippable in-stream and other formats allow longer creative.
Do I need to already have a commercial?
No.
Performance Digital can develop the video creative needed for your campaign, including strategy, scripting, filming, editing, motion graphics and multiple campaign variations.
If you already have video, we can evaluate and adapt existing assets where appropriate.
