SOCIAL MEDIA
MANAGEMENT
Stay Active. Stay Relevant. Stay Top-of-Mind. We manage your social media from strategy and content planning to design, posting, and reporting.
What is Social Media Management?
Social Media Management is the ongoing process of planning, creating, publishing and evaluating organic content across your business's social media channels.
Instead of treating each post as an isolated idea, we build a larger system around what your business needs to communicate.
Platforms
Social Media Strategy
Monthly Content Planning
Content Creation
Copywriting & Captions
On-Site Content Collection
Publishing & Scheduling
Community & Engagement Support
Quarterly Reporting
What's Included in Social Media Management?
Local Management
Manage your local business presence effectively across multiple locations.
Content Creation
Create engaging content that resonates with your target audience.
On-Site Collaboration
Work together seamlessly with your team and clients on-site.
Monthly Reporting
Track performance with comprehensive monthly analytics and insights.
Going viral sounds great. And when it happens for the right reasons, it can create enormous exposure. But virality isn't a sustainable monthly strategy. A video receiving a huge number of views doesn't automatically mean: People remember the company. They understand what it does. They're potential customers. They'll ever purchase.
The better long-term goal is creating content that consistently reinforces: Who you are. What you offer. Why you're different. What your brand feels like.
Stop Chasing Viral. Start Building Recognition.
Someone hears about your business. What might they do next? Visit your website. Search Google. Read reviews. Look at Instagram. Check Facebook. Visit LinkedIn. Social media becomes part of the research process.
An active, professional presence can help show that: The business is operating. The team is active. The brand is consistent. People are engaged. The company cares how it presents itself. Your social profiles don't exist separately from your reputation. They're part of it.
Your Social Feed Is Part of Your Reputation.
Social Media Management FAQs
What is Social Media Management?
Social Media Management is the ongoing planning, creation, publishing and evaluation of organic content across a business's social media channels.
It may include strategy, content planning, writing, design, photography, video, publishing and reporting depending on the scope of the engagement.
What social media platforms does Performance Digital manage?
Performance Digital's current Social Media Management offering includes platforms such as Facebook, Instagram, LinkedIn, TikTok and YouTube.
The recommended platform mix depends on the business and audience.
Do I need to be on every social media platform?
No.
The right platforms depend on your customers, business, goals and ability to create relevant content.
A strong presence on a few appropriate platforms may be more useful than maintaining inactive profiles everywhere.
What does a social media manager do?
A social media manager helps plan and execute the ongoing social presence of a business.
Responsibilities may include strategy, content planning, coordination, writing, publishing and reviewing performance.
At Performance Digital, our social team can also collaborate with designers, photographers, video producers and advertising specialists.
Does Performance Digital create the content?
Yes.
Content creation is part of Performance Digital's current Social Media Management offering.
Depending on the engagement, that may involve writing, graphics and collaboration around original photography or video content.
Do you come to our business to collect content?
Performance Digital's current Social Media Management service includes on-site collaboration.
Content collection needs and frequency depend on the individual client's strategy and scope.
Will we get to approve social media posts before they go live?
Performance Digital's current process includes creating monthly social schedules for clients to review and provide feedback on before publication.
The exact approval workflow can be established around the needs of the client.
Do you write the captions?
Yes.
Caption writing can be incorporated into the content creation and monthly social planning process.
How often should my business post on social media?
There isn't one publishing frequency that works for every business.
The appropriate cadence depends on the platform, audience, goals, amount of useful content available and resources involved.
Do you respond to comments and messages?
Community management requirements vary by engagement.
The appropriate responsibility and response process should be established during planning, particularly when messages involve customer service, sales inquiries or information that requires input from the client's team.
Do you provide social media reports?
Yes.
Performance Digital's current Social Media Management process includes quarterly reporting designed to show how profiles and content are performing and identify opportunities for improvement.
We can do monthly reports too!
What do you need from our team?
We need access to the knowledge and activity inside your business.
That may include upcoming events, promotions, company updates, subject-matter expertise, employees, product information and timely approval of planned content.
Performance Digital handles the marketing process, but the strongest content still reflects what's actually happening inside your organization.
