Digital Content Studio
Turn one conversation into a month of marketing content.
What is the Digital Content Studio?
We regularly sit down with you, the experts, capture useful conversations, and turn them into ready-to-use marketing content.
Your team has knowledge but doesn't have the time or resources to continuously turn it into marketing. That's where we come in and create a consistent stream of video, social, articles, and other content based on your strategy.
What do you have to do? Show up, talk about what you know, review the content. Performance Digital handles the production work.
One Conversation Becomes Weeks of Content
Video
Long-form conversations and educational videos, in the form of a Podcast.
Social
Short clips and posts for your social channels.
Written Content
Articles, FAQs and website content based on your expertise.
Email + Sales Content
Useful ideas your team can continue sharing with customers and prospects.
You Have Expertise Worth Sharing
You Want to Become Known for Something
Your Team Struggles to Create Content Consistently
You Have a Longer Sales Cycle
You Want More From Your Marketing Investment
You're Thinking Long-Term
Who Is the Content Studio For?
Every organization is different. But imagine one monthly recording session with members of your leadership or subject-matter team.
That session might create: 1 long-form video. 1 podcast episode. Several short-form clips. 1 educational article. Multiple social posts. Email content. Website FAQ content. YouTube content.
Now multiply that over several months. Instead of isolated posts disappearing into the feed, you're building a growing library of expertise associated with your organization.
What Could a Content Studio Look Like?
We believe the best content starts with understanding your business — not fitting you into a pre-built package.
During you discovery meeting, we will learn about your organization and goals, identify potential subject matter experts, discuss your existing marketing efforts, explore content opportunities, talk through potential recording and publishing cadence, and determine whether the content studio is the right solution for your business
What Happens During a Discovery Conversation?
Digital Content Studio FAQs
What is Performance Digital’s Digital Content Studio?
Performance Digital’s Digital Content Studio is a repeatable content marketing system designed to turn the expertise inside your organization into strategic marketing content.
The process can include planning, recording, content production, distribution and measurement across multiple channels.
Is the Digital Content Studio a podcast service?
Podcast production can be one component of the Digital Content Studio, but the larger service is designed around creating and distributing content across multiple formats and channels.
A recording might become a podcast episode, long-form video, social clips, articles, website content, emails and other marketing assets.
Do we have to start a podcast?
No.
The Digital Content Studio can be built around recorded conversations and long-form video without requiring your organization to launch a traditional podcast.
The format depends on the strategy.
What kinds of content can one recording create?
Depending on the topic and strategy, a recording session may produce long-form video, podcast content, short-form video, social posts, articles, website content, email content, YouTube content and other marketing assets.
Not every recording needs to create every format.
Who should participate in the recordings?
The right participants are usually people with valuable expertise, perspective or customer knowledge.
That may include executives, sales leaders, subject matter experts, founders or other members of your organization.
What if we already have a podcast?
That's okay.
An existing podcast may become one source within the larger Digital Content Studio strategy.
We can evaluate how existing long-form content could support additional social, web, search, email and video opportunities.
How often do we record?
The right recording cadence depends on your goals, available experts and desired content output.
That may be monthly, more frequent or another schedule developed around your organization.
Can you create blogs from our recordings?
Yes.
Recorded discussions can provide source material for useful written content when the topic makes sense for your website and larger content strategy.
Can the Digital Content Studio help with SEO?
It can support SEO by helping create useful, relevant content around topics and questions your customers care about.
The Digital Content Studio does not guarantee search rankings, and SEO involves additional technical, competitive and authority factors.
Can you create social media content from the recordings?
Yes.
Long-form conversations can provide source material for short-form video, written posts, quotes, carousels and other social content.
Can you publish the content for us?
Publishing and distribution can be incorporated into the strategy depending on the channels and scope of the engagement.
What if we already create content internally?
The Digital Content Studio doesn't necessarily need to replace your internal team.
It can provide additional strategy, production capacity and a repeatable workflow that complements what your team already does.
