ADVERTISING
Be There When Your Customers Are Searching. Google Advertising helps put your business in front of potential customers when they're searching, researching, comparing and ready to take action.
What is Google Advertising?
Google Advertising allows businesses to pay to appear across Google's advertising network, including search results and other Google-owned platforms.
For many businesses, the biggest advantage is intent. Someone searching: “HVAC repair near me" isn't casually scrolling. They have a problem and they're looking for someone to solve it.
Google Ads gives your business an opportunity to show up during those high-value moments.
Why Do Businesses Use Google Ads?
Reach People With Intent
Instead of waiting for someone to discover your business, you can put your brand in front of them during the search.
Control Your Investment
Campaign budgets can be adjusted based on your goals, market, seasonality and performance.
Generate Leads Faster
Google Ads gives businesses an opportunity to gain visibility for valuable searches much sooner.
Measure What Happens Next
With the right tracking in place, we can evaluate actions such as phone calls, form submissions, purchases and other meaningful conversions.
Search Terms
Keywords + Targeting
Ad Messaging
Budget Allocation
Bidding Strategy
Landing Pages
Conversions
What Does Performance Digital Actually Optimize?
You shouldn't need to decipher dozens of metrics just to answer one question: “Is my advertising working?” Our job isn't just to manage Google Ads.
It's to help you understand what your marketing dollars are doing. Performance Digital combines paid search strategy, campaign management, analytics, creative and website expertise to build Google Advertising campaigns around your larger business goals.
Your Google Ads Account Shouldn't Be a Mystery
Google Ads can be particularly valuable when you want to:
Generate Leads, Increase Phone Calls, Sell Products Online, Promote a Local Business, Enter a New Market, or Compete in a Crowded Market
We'll help determine whether there's enough search demand, opportunity and budget to make it a smart part of your marketing strategy.
Is Google Advertising Right for My Business?
Google Advertising FAQs
What are Google Ads?
Google Ads is Google's online advertising platform. Businesses can use it to advertise across Google Search and other Google advertising environments based on their goals, audiences and campaign type.
What is PPC advertising?
PPC stands for pay-per-click. It commonly refers to advertising where an advertiser pays when someone clicks an ad. Google Search advertising is one of the most recognizable forms of PPC advertising.
What is the difference between Google Ads and PPC?
Google Ads is an advertising platform.
PPC is an advertising pricing model commonly associated with paid search.
Although people frequently use the terms interchangeably, Google Ads includes campaign types and bidding strategies that extend beyond traditional pay-per-click search advertising.
How much does Google Advertising cost?
There isn't one standard price for Google Ads. Cost varies based on factors such as competition, industry, geographic market, campaign goals and the searches or audiences you're trying to reach.
Performance Digital builds recommendations around your business goals and available advertising budget rather than using the same budget for every company.
How much should I spend on Google Ads?
Your ideal budget depends on factors such as search demand, competition, average advertising costs in your industry, geographic targeting and how many leads or sales you're trying to generate.
We evaluate the opportunity before recommending a budget.
How quickly do Google Ads work?
Google Ads can begin generating visibility once an eligible campaign is approved and running, but meaningful performance should be evaluated over time as the campaign collects data and is optimized.
The goal isn't simply to turn ads on quickly.
It's to build a campaign that improves as we learn.
Can Google Ads target specific cities or locations?
Yes. Google Ads campaigns can use geographic targeting to focus advertising around relevant markets and service areas.
Do I need a landing page for Google Ads?
You need somewhere relevant to send people after they click your ad. In some situations, an existing website page may work well. In others, a dedicated landing page may provide a better experience and make it easier for visitors to take action.
Should I use Google Ads or SEO?
Google Ads and SEO solve different problems.
Google Ads can generate paid visibility quickly, while SEO focuses on growing your organic search presence over time. Businesses often benefit from using both as part of a larger search strategy.
Can you take over an existing Google Ads account?
Yes. If you're already running Google Ads, we can review the existing account, understand its history and identify opportunities before determining what should be changed.
How do you know if Google Ads are working?
The answer depends on your goal.
We use conversion tracking to connect advertising activity with valuable actions such as leads, calls, purchases and other business outcomes. From there, metrics such as conversion rate, cost per lead, cost per acquisition and return on ad spend can help evaluate performance.
