GRAPHIC DESIGN
Design That Makes Your Business Look Like the Business You Want to Become.
What is Graphic Design?
Graphic design is the use of typography, imagery, color, layout and other visual elements to communicate a message.
For a business, that can mean everything from creating a recognizable brand identity to designing an advertisement that gets noticed or a brochure that makes complicated information easier to understand.
Good graphic design brings together creativity and purpose. Because something can look great and still fail to communicate. Our goal is both.
Graphic Design Services
Branding & Logo Design
Build a recognizable visual identity that reflects who you are and helps your business stay consistent wherever customers see it.
Best for: New businesses, rebrands, brand refreshes, new products and companies ready for a more professional look.
Print & Packaging
Bring your brand into the physical world with professionally designed brochures, signage, direct mail, packaging, labels and other printed materials.
Best for: Sales materials, retail products, events, promotions, customer education and businesses that rely on physical marketing.
Apparel & Merch
Turn your brand into something people can wear with custom designs created for company apparel, events, merchandise and promotional items.
Best for: Employee apparel, branded merchandise, events, giveaways, company culture and community visibility.
Your Brand Feels Inconsistent
Your Materials Feel Outdated
You're Launching Something New
Your Marketing Isn't Getting Attention
Your Team Is Spending Too Much Time Designing
You Need Production-Ready Files
When Should You Hire a Graphic Designer?
Absolutely. But we'd rather understand why it needs to look better first. Maybe: Customers aren't understanding the message. The design feels outdated. Your materials are inconsistent. The advertisement has too much information. The brand doesn't feel credible. The sales presentation is difficult to follow. The packaging disappears beside competitors. The social feed doesn't feel cohesive. The problem determines the solution.
That's the difference between simply decorating something and designing it.
“Can You Just Make It Look Better?”
Not every client needs an ongoing creative engagement. Sometimes you simply need: A brochure. A new ad campaign. A trade show banner. A presentation. A piece of packaging. A logo refresh. We can help with individual projects.
Need One Project? Great.
Graphic Design FAQs
What does a graphic designer do?
A graphic designer uses elements such as typography, imagery, color and layout to visually communicate information and ideas.
For businesses, graphic designers may create brand identities, advertising, social media graphics, print materials, packaging, presentations and other marketing assets.
What graphic design services does Performance Digital offer?
Performance Digital provides graphic design for needs including branding and logo design, digital advertising, social media graphics, print collateral, packaging, apparel and merchandise, presentations and other marketing materials.
Project scope depends on the specific needs of the business.
Can you create a logo for my business?
Yes. Performance Digital can develop new logos and supporting visual identity elements or help refresh an existing brand.
For larger branding projects, the work may also include typography, colors, supporting graphic elements and brand guidelines.
Can you redesign my existing logo?
Yes.
Depending on the situation, we may recommend refining the existing logo, creating an updated identity or developing a larger rebrand.
The right approach depends on what is and isn't working with the current brand.
Can you design digital ads?
Yes.
Performance Digital creates creative for digital advertising campaigns across channels such as display, social media and other digital advertising environments.
Because our creative and advertising teams work together, assets can be developed around the actual requirements and goals of the campaign.
Do I need a rebrand or just new graphic design?
Not necessarily.
If the core visual identity still represents the business well, you may only need stronger execution around advertising, print, social media or other marketing materials.
If the underlying identity itself no longer fits the company, a broader brand refresh or rebrand may make more sense.
Can you create templates our team can use?
Yes.
Depending on the project, we can develop reusable branded templates that make it easier for your team to create recurring materials while maintaining visual consistency.
Do you provide the final design files?
Yes.
The files you receive depend on the project and intended use.
We prepare approved creative in the formats needed for digital use, print, production or other agreed-upon applications.
How long does a graphic design project take?
Timing depends on the type of project, number of deliverables, complexity, feedback process and production requirements.
We establish expectations and timelines as part of the project planning process.
How many revisions do I get?
The revision process depends on the project scope and proposal.
We establish the feedback and approval process before work begins so both teams understand what to expect. On average, the number of revisions we allow are 3. After that, there would be an additional cost.
Can you design social media graphics?
Yes.
We can develop individual social graphics, campaign creative or repeatable visual systems and templates for ongoing social media content.
Do you design brochures and print materials?
Yes.
Performance Digital can design brochures, flyers, business cards, sales sheets, posters, trade show graphics, direct mail and other printed marketing collateral.
Do you design packaging?
Yes.
We can create packaging and label designs based on your brand and the production requirements of the project.
Do you design presentations?
Yes.
We can help businesses create professional sales presentations, pitch decks and other presentation materials that organize information visually and reinforce the brand.
Can you work with our existing brand guidelines?
Yes.
We can create new materials within an established brand system.
You don't need to rebrand your company simply because you need additional graphic design support.
What if we don't have brand guidelines?
That's okay.
For an individual project, we can work with the existing visual materials available.
If inconsistency is creating larger problems, we may recommend developing a more complete brand system and creating a brand guideline for your business.
Can you work with Canva?
Project requirements vary, but reusable templates can be developed when a client needs an easier way for internal teams to create recurring branded content.
Can you work with our printer or production vendor?
Yes.
When specifications are available, we can prepare designs around printer or vendor requirements and help coordinate appropriate production-ready files.
How much does graphic design cost?
Graphic design pricing depends on the project.
A single digital advertisement requires a different amount of work than a complete brand identity, packaging system or multi-piece campaign.
Performance Digital develops project recommendations based on the scope, complexity and creative needs involved.
Can you provide ongoing graphic design support?
Yes.
Performance Digital can support both one-time projects and ongoing creative needs.
For businesses with frequent design requests, working with an ongoing creative partner can help maintain consistency and reduce the need to repeatedly onboard new designers.
