STREAMING AUDIO
ADVERTISING
Be Heard When Your Customers Aren't Looking at a Screen. We help your business reach your audience in the moments visual advertising can't.
What is Streaming Audio Advertising?
Streaming audio advertising is digital advertising delivered while people listen to music, podcasts, digital radio and other internet-based audio content.
Unlike traditional radio advertising, streaming audio campaigns can use digital audience targeting to focus more closely on who you want to reach, not simply which station you think they might listen to.
Streaming audio ads may appear across music, podcast and digital audio environments depending on the media partners and inventory included in your campaign. Platforms such as Spotify currently support audio advertising across music and podcasts, while Amazon offers audio inventory across environments including Amazon Music and other premium audio content.
Reach Customers in Screen-Free Moments
Think about how much of the day people spend listening while doing something else.
Driving to Work
Working out
Cooking Dinner
Working at their desk
Running errands
Walking the dog
Build Brand Awareness
Reach Specific Audiences
Support Your Other Marketing
Promote Events + Offers
Enter New Markets
Stay Top-of-Mind
What Can Streaming Audio Advertising Do for Your Business?
Visual advertising shows someone your brand. Audio gives you an opportunity to make them hear it. The voice. The music. The pacing. The personality. The way your company name sounds.
Together, those elements can help create a recognizable identity that extends beyond a logo or banner ad.
Audio Creates a Different Kind of Brand Experience
You don't need to show up with a finished radio spot. Performance Digital can help develop the creative needed for your campaign.
Already have audio creative? We'll evaluate what you have and determine how it fits into the campaign.
Don't Have an Audio Commercial? That's Okay.
Streaming Audio Advertising FAQs
What is streaming audio advertising?
Streaming audio advertising is digital advertising delivered while people listen to internet-based audio content such as streaming music, podcasts and digital radio.
It allows advertisers to combine audio creative with digital targeting and measurement capabilities.
Where do streaming audio ads play?
Streaming audio ads may play within music streaming services, podcasts, digital radio and other internet-connected audio environments.
Exact inventory depends on the advertising platforms, publishers and media partners included in a campaign.
Is streaming audio advertising the same as radio advertising?
No.
Traditional radio advertising generally purchases airtime on particular radio stations, while streaming audio can use digital audience targeting to reach selected listeners across internet-based audio environments.
Both can play a role in a broader advertising strategy.
Is Spotify advertising the same as streaming audio advertising?
Spotify advertising is one form of streaming audio advertising.
Streaming audio is a larger category that may include Spotify along with other music, podcast, radio and digital audio inventory.
Can streaming audio ads target specific audiences?
Yes. Available targeting varies by platform, but streaming audio campaigns can use targeting based on factors such as geography, demographics, interests, behaviors, listening context and other audience signals.
Can streaming audio advertising target local customers?
Yes. Geographic targeting can make streaming audio useful for local and regional businesses that want to focus their advertising around defined markets or service areas.
How long are streaming audio ads?
Ad length varies by platform and inventory.
Many common digital audio placements are short-form. For example, Spotify currently supports standard music and podcast audio ads up to 30 seconds, while Amazon supports standard audio ads between 10 and 30 seconds.
Can people skip streaming audio ads?
Whether an ad can be skipped depends on the platform, subscription level, inventory and advertising format.
Campaign strategy should be based on the specific media environments being purchased rather than assuming every streaming audio placement behaves the same way.
Do streaming audio ads include images?
Some streaming audio formats can include companion visual creative when a listener is using a device with a screen.
These assets can reinforce the audio message and may provide another opportunity for engagement. Performance Digital can design these.
Do I need to record my own audio commercial?
No. Performance Digital can help develop the messaging and creative required for your streaming audio campaign.
If you already have an audio spot, we can also evaluate whether it is appropriate for digital audio placements.
How much does streaming audio advertising cost?
There isn't one universal cost.
Budget depends on factors such as audience, geographic market, inventory, campaign duration, targeting and overall advertising goals.
Performance Digital builds recommendations based on your objectives and available budget.
Is streaming audio advertising good for small businesses?
It can be.
Streaming audio can be particularly useful for local businesses that want to build awareness among a defined geographic or audience segment.
Whether it's the right tactic ultimately depends on your customer, goals, market and budget.
