APPAREL & MERCH
DESIGN
Put Your Brand on Something People Actually Want to Wear. We create custom apparel and merchandise designs that extend your brand beyond the screen and into the real world.
More Than Putting Your Logo on a Shirt
Sometimes that's exactly what you need. A clean logo. A great shirt. Done. But branded apparel can do a lot more than that.
It can: Build company culture. Create event excitement. Give customers something worth keeping. Turn employees into brand ambassadors. Create merchandise people want to purchase. Extend a campaign into the real world. The difference is thinking about the item as part of the brand — not just a blank surface that needs a logo.
Apparel & Merch Design Services
Employee Apparel
Give your team something that feels professional and unmistakably connected to your brand.
Best for: Employee uniforms, company culture, recruiting, customer-facing teams and businesses that want a more consistent professional appearance.
Branded Merchandise
We can develop graphics and brand applications for promotional merchandise such as: hats, bags, stickers, etc.
Best for: Client gifts, promotional campaigns, employee kits, events, recruiting and brand awareness.
Event Apparel
We create custom designs around the personality and theme of the event rather than simply adding the event logo to a shirt.
Best for: Festivals, camps, fundraisers, conferences, races, community events and special celebrations.
There is something different about someone choosing to wear your brand. A digital impression lasts a few seconds. A piece of merchandise might be worn for years.
Merchandise can become a way for people to say: “I'm part of this.” That makes the design more important than simply making sure the logo is visible.
Merchandise Can Build Community Around a Brand.
Not every project needs to become a merchandise collection. Sometimes you need: One event shirt. One employee polo. One hat. One promotional design. We can help with individual projects.
Need One Shirt Design? That's Okay.
Apparel & Merch Design FAQs
What is apparel design?
Apparel design in a branding and marketing context involves creating graphics and brand applications specifically for clothing and wearable merchandise.
That can include T-shirts, polos, sweatshirts, jackets, hats and event apparel.
What is merchandise design?
Merchandise design applies a brand or creative concept to physical promotional or retail items.
This may include apparel, drinkware, bags, stickers and other branded merchandise depending on the project.
What kinds of apparel can Performance Digital design?
Performance Digital can create artwork for applications such as T-shirts, polos, sweatshirts, jackets, hats, employee apparel, event merchandise and other branded clothing.
The exact approach depends on the garment and production requirements.
Can you design branded merchandise besides clothing?
Yes.
Depending on the project, our design team can develop artwork and brand applications for promotional items and other merchandise beyond apparel.
Can you design company shirts?
Yes.
Company apparel can range from simple logo placement to more custom employee merchandise depending on the brand and purpose.
Can you create event T-shirts?
Yes.
We can develop custom event apparel for festivals, camps, fundraisers, conferences, company events and other experiences.
Can you design shirts people can sell?
Yes.
For retail merchandise, we can develop original graphics and merchandise systems rather than limiting the design to basic logo placement.
Can you design hats?
Yes.
Hat artwork can be developed around the available decoration area and production method.
Embroidery may require different artwork considerations than screen-printed apparel.
Can you prepare artwork for screen printing?
Yes.
Performance Digital's current apparel design service includes creating production-ready artwork for screen printing and other apparel applications.
Final file requirements depend on the production vendor.
Can you prepare logos for embroidery?
Yes.
Depending on the logo and production requirements, artwork may need to be simplified or adjusted so it reproduces effectively through embroidery.
The embroidery vendor ultimately determines its specific production requirements.
Do you print the shirts and merchandise?
Performance Digital's primary service is creative design.
Production arrangements depend on the project. We can prepare artwork around agreed vendor specifications so it is ready for the selected production process.
Can you work with our existing apparel vendor?
Yes.
If your vendor provides artwork specifications, dimensions or other production requirements, we can prepare creative around those requirements.
Can you design multiple pieces that look like one collection?
Yes.
A merchandise system can use consistent colors, typography, graphic elements or themes to connect multiple pieces without making them identical.
Can you design annual event merchandise?
Yes.
We can develop recurring visual systems that give each year's merchandise its own identity while maintaining enough consistency to connect the larger event brand.
