META
ADVERTISING
Turn Scrolls Into Customers. We combine audience strategy, scroll-stopping creative, conversion tracking and ongoing optimization to build Facebook and Instagram advertising campaigns designed around real business results.
What is Meta Advertising?
Meta Advertising is paid advertising across Meta's family of platforms, most notably Facebook and Instagram.
Businesses can create campaigns designed around goals such as awareness, website traffic, engagement, leads and sales. Meta's advertising system then works to deliver ads to people who are more likely to take the action connected to that campaign objective.
Instead of publishing a social post and hoping the right people see it, Meta Advertising allows your business to put paid messages in front of audiences that may be more likely to become customers.
Build Brand Awareness
Generate Leads
Drive Sales
Increase Website Traffic
Promote Events
Retarget Interested Custotmers
What Can Meta Advertising Do for Your Business?
There's nothing inherently wrong with boosting a post. But putting $100 behind a Facebook post isn't the same thing as building a Meta advertising strategy.
A real campaign asks: What business outcome are we trying to create? Who do we need to reach? What type of creative will get their attention? Where should we send them? What action should Meta optimize toward? How will we know whether the campaign created value?
Stop Boosting Posts. Start Building Campaigns.
Not every campaign should focus only on finding someone new. Meta advertising can also help reconnect with audiences who have already interacted with your business.
That could include people who: Visited your website. Engaged with your Facebook or Instagram content. Watched one of your videos. Viewed a product. Started a purchase. Submitted information. Already exist within an eligible customer audience. These people aren't complete strangers. They're warmer opportunities.
Your Best Audience May Already Know You.
Meta Advertising FAQs
What is Meta Advertising?
Meta Advertising is paid advertising within Meta's advertising ecosystem, including Facebook and Instagram.
Businesses can use Meta Ads Manager to build campaigns around objectives such as awareness, traffic, engagement, leads and sales.
Is Meta Advertising the same as Facebook Ads?
Facebook Ads are part of Meta Advertising.
Meta Ads Manager allows advertisers to manage advertising across Facebook and Instagram and, depending on the campaign, other eligible Meta placements.
Are Facebook Ads and Instagram Ads managed together?
They can be.
Facebook and Instagram advertising can both be managed through Meta Ads Manager, allowing campaigns to use eligible placements across both platforms.
What kinds of Meta Ads can businesses run?
Meta advertising can use formats including images, video and carousel creative across eligible placements such as Feeds, Stories and Reels.
Available formats and placements depend on campaign settings and objectives.
Can Meta Ads generate leads?
Yes.
Meta offers lead-generation campaigns that can use instant forms, website forms, calls and messaging experiences.
Can Meta Ads generate sales?
Yes.
Meta offers sales-focused advertising designed to reach people more likely to purchase products or services. Website conversion events and product catalogs can also be incorporated into eligible sales campaigns.
Can Meta Ads target local customers?
Yes.
Geographic controls can be used to focus campaigns around relevant locations and markets.
What is the Meta Pixel?
The Meta Pixel is website technology used to help measure actions people take after interacting with Meta advertising and to support advertising optimization and measurement.
