DIGITAL OUT-OF-HOME
ADVERTISING
Combine the visibility of traditional outdoor advertising with digital media buying, flexible creative and audience-informed placement to put your message in the places that matter.
What is Digital Out-of-Home Advertising?
Digital Out-of-Home advertising, commonly abberviated to DOOH, uses digital screens in public and commercial spaces to deliver advertising to people while they're away from home.
You may already see DOOH advertising every day without realizing it. The digital billboard along your commute. The screen at the gas pump. The display at the gym. The screen inside an airport. The digital signage at a shopping center. They're all examples of how brands can reach people outside of their phones, laptops and televisions.
Think Outdoor Advertising, With a Digital Upgrade.
Where Can Digital Out-of-Home Ads Appear?
Depending on the market, audience and available inventory, your advertising may appear across locations like these
Digital Billboards
Large-format roadside screens along highways, major roads and high-traffic areas.
Great for: Broad market awareness, local branding, launches and high-impact messaging.
Transit Centers & Street Panels
Digital screens around bus shelters, rail stations, transit terminals and other transportation environments.
Great for: Commuter audiences, market-wide awareness and urban campaigns.
Airports
Digital displays throughout terminals, waiting areas and other airport environments.
Great for: Travel, tourism, professional services, financial brands, premium products and broad awareness.
Gyms & Fitness Centers
Screens positioned throughout health clubs, fitness facilities and other wellness environments.
Great for: Health, wellness, retail, restaurants, entertainment and audience-specific campaigns.
Build Awareness
Enter a New Market
Drive Foot Traffic
Promote an Event
Launch a Product or New Location
What Can Digital Out-of-Home Advertising Do for Your Business?
There isn't a mouse attached to a digital billboard. That's obvious. But it changes the way we should think about measurement.
Someone can see your brand while driving home, remember the name and search for it later. They can see your ad near a shopping center and visit that location. They can encounter your company multiple times before becoming a customer.
A Billboard Doesn't Need a Click to Work
Your customers move between digital and physical experiences all day long. Your advertising can too.
Give customers another opportunity to encounter the same message they're seeing across digital channels.
Don't Just Advertise Online. Show Up in the Real World
Digital Out-of-Home Advertising FAQs
What is Digital Out-of-Home advertising?
Digital Out-of-Home advertising, or DOOH, uses digital screens in public and commercial environments to deliver advertising while people are away from home.
DOOH can include digital billboards, transit screens and digital displays inside various place-based environments.
Where can DOOH ads appear?
Digital Out-of-Home advertising can appear across many environments, including digital billboards, airports, transit areas, gas stations, gyms, shopping centers, retail locations, restaurants, entertainment venues, office buildings, campuses and other public or commercial spaces.
Exact inventory varies by market.
Is DOOH the same as a digital billboard?
No. Digital billboards are one type of DOOH advertising.
DOOH also includes smaller digital screens and place-based advertising in locatio
Can DOOH advertising target specific locations?
Yes. Location is a core part of DOOH media planning. Campaigns may focus on particular markets, neighborhoods, venues, commuting corridors and other geographic areas depending on available inventory.
Can DOOH advertising target specific audiences?
DOOH can use audience information to help identify locations, venues and times that are more likely to reach relevant groups.
Because the advertising appears on shared screens in public places, audience targeting works differently than advertising delivered to an individual's phone or computer.
Can DOOH ads change throughout a campaign?
Yes, digital creative can generally be changed more easily than printed out-of-home creative.
The exact scheduling and dynamic creative capabilities depend on the media owner, screen and technology being used.
Can DOOH ads use video?
Some DOOH inventory supports motion or full-video creative, while other screens use static or limited-animation formats.
Creative requirements depend on the individual placement and environment.
How much does Digital Out-of-Home advertising cost?
There isn't one universal DOOH price.
Cost can vary based on the market, location, venue, audience, screen type, demand, campaign duration and amount of inventory being purchased.
Performance Digital builds recommendations around your goals and available budget.
