Recruitment Marketing Case Study: Driving 175% More Applicants for an Omaha Construction Company

How a targeted recruitment campaign used Connected TV, Mobile-to-Social Meta advertising and video to reach qualified job candidates.

Performance Digital developed a three-month recruitment campaign combining Connected TV, Mobile-to-Social Meta advertising and custom video creative to reach potential candidates across the media they were already consuming.

Campaign Results

The Challenge

The construction company needed to fill open positions but was struggling to reach qualified candidates through its existing recruitment efforts.

Rather than relying solely on traditional job advertising, Performance Digital needed to help the company reach potential employees earlier and build interest in the company itself, not just its open positions.

The Strategy

Connected TV + Mobile-to-Social Meta Advertising

Performance Digital created an omnichannel recruitment strategy designed to reach prospective employees across Connected TV and social media.

This approach allowed recruitment messaging to follow targeted audiences across multiple screens and platforms, increasing the opportunities for potential applicants to learn about the company and its career opportunities.

Recruitment-Focused Video

Performance Digital also produced custom video content highlighting the company's culture, career opportunities and values.

Rather than relying only on traditional "We're Hiring" messaging, the video helped potential applicants get a better sense of what it would be like to work for the company.

The Results

Over the three-month campaign, the recruitment strategy delivered more than 380,000 impressions and over 5,000 clicks.

Most importantly, the company experienced a 175% increase in applicants compared with the previous year, helping it achieve its hiring goals.

The client was so satisfied with the performance of the campaign that it chose to focus its digital recruitment efforts on Performance Digital's strategy.

Why the Campaign Worked

Recruitment advertising went beyond job boards. CTV and Mobile-to-Social advertising helped put career opportunities in front of potential candidates while they were consuming everyday media.

Creative focused on company culture. Custom video gave candidates a reason to consider the employer, not just the position.

The campaign reached candidates across multiple touchpoints. Combining channels helped reinforce the recruitment message instead of relying on a single interaction.

Find the Right Candidates With Recruitment Marketing

Finding qualified employees requires more than posting an open position and waiting for applications.

Performance Digital builds targeted recruitment campaigns using digital advertising, audience targeting and creative strategies designed to put your opportunities in front of the right people.

Explore Recruitment Marketing