Top 5 Super Bowl LIX Ads and Their Impact on Social Media

The Super Bowl is never just about the game--it is also about the commercials that get everyone talking. With millions of people watching, brands will pull out all their creativity to grab people's attention. Social media, especially X (Twitter), exploded with reactions, memes, and hot takes, giving these ads a life of their own.

In this blog post, we are breaking down our personal top 5 Super Bowl LIX ads that didn't just entertain but also took over social media.

1. Doritos Abduction

First up is the "Doritos Abduction" commercial. The best part about this is it's completely fan-made! Doritos revived their iconic contest, giving fans the chance to showcase their creativity for a $1 million prize. This winning ad hilariously shows a guy trying to keep his bag of Doritos from being taken by aliens.

Twitter was buzzing with nostalgia, as people reminisced about their favorite Doritos commercials from past years while applauding the creativity of this year’s fan-made winner. The ad sparked conversations about how Doritos consistently delivers memorable, funny, and buzz-worthy commercials every Super Bowl season. Doritos post gained over 700 thousand views and over 3 thousand likes.

2. So Win. - Nike

The "So Win." Nike ad marks Nike's first Super Bowl appearance in 27 years. The commercial features powerhouse female athletes Caitlin Clark, A'ja Wilson, Sabrina Ionsecu, Jordan Chiles, Sha'Carri Richardson, and Aryna Sabalenka. The ad is all about empowerment and breaking boundaries.

Nike's commercial successfully reignited conversations about women's sports and empowerment, demonstrating the brand's enduring influence in the advertising landscape. There was much praise on social media and Nike's post generated over 2 million views and over 40 thousand likes. The ad was not without its critics though. Some viewers pointed out recent controversies involving Nike and Female athletes.

3. Lilo & Stitch - Disney

Next we have Disney's live-action "Lilo & Stitch" Super Bowl Ad, where Stitch hilariously disrupts the big game by running loose on the football field. This playful commercial showcased the character's personality and served as a great teaser for the upcoming film, set to hit theaters on May 23rd.

The commercial had social media talking -- some people at first genuinely believed there was some animal running on the field. The realistic integration of Stitch into the live game footage had fans doing double-takes, sparking hilarious reactions and memes. The Disney Studio's post gained over 1.5 million views and 21 thousand likes. 

4. First Delivery - Budweiser

Budweiser's Super Bowl LIX commercial tells the heartwarming story of a horse traveling and delivering a beer keg to a local bar. Budweiser is traditionally known for their wholesome, emotional stories that capture viewers hearts.

Fans on social media praised the ad for its feel-good message. Social media was flooded with emotional reactions and how it reminded them of past beloved Clydesdale commercials. Budweiser's post has gained over 140 thousand views and 1.6 thousand likes.

5. Reese's Don't Eat Lava

Reese's Super Bowl LIX "Don't Eat Lava," humorously promotes their new Chocolate Lava Big Cup. The playfulness of this commercial was the best way to highlight the candy's molten center.

On social media, the commercial sparked a mix of reactions. Most viewers found the commercial hilarious and that it effectively conveyed the message. Many people were making jokes and also expressing excitement about trying the new product. Overall it was widely seen as an entertaining and memorable part of the Super Bowl advertising lineup.

How can businesses utilize video commercials?

While getting your commercial in the Super Bowl lineup is out of reach for the majority of businesses, there are still effective ways to use video to reach your target audience. Connected TV (CTV) allows businesses to place ads in front of viewers while they stream their favorite shows and movies. CTV brings the power of television advertising to a more targeted and cost-effective platform. Unlike traditional TV ads, CTV allows you to target specific demographics and interests, ensuring your ad is seen by the right audience.

Social media is another powerful platform for video content, maximizing visibility and engagement. Short-form videos on TikTok, Instagram Reels, and YouTube Shorts capture attention quickly and are highly shareable. Ads on Instagram, Facebook, and Snapchat create immersive experiences that encourage quick engagement. Collaborating with influencers or encouraging customers to create videos also enhances authenticity and expands reach.

You don’t need a Super Bowl budget to make an impact. Performance Digital offers cost-effective solutions and video production services that help businesses create high-quality, engaging commercials. Whether you’re looking to target audiences on CTV or dominate social media feeds, our team is ready to bring your vision to life.