The Future of Meta AI: How is AI Going to Affect Social Media and Marketers

Performance Digital • February 24, 2025

Meta is making some huge moves in the world of artificial intelligence, with CEO Mark Zuckerberg announcing last month that the company plans to invest up to $65 billion to build out its AI infrastructure. This would include creating a massive new data center. By the end of 2025, Meta expects to have over 1.3 million powerful GPUs (the hardware that helps run AI models) at its disposal. (Source: MSN Article on Zuckerberg's AI Investment)


2025 will be a game-changing year for AI. Zuckerberg expects Meta's AI assistant to help over 1 billion people, and the company's new Llama 4 AI model is set to be a leader in the field. 

This massive investment in AI is a huge deal for Meta and could have a huge impact on the way social media and digital marketing work. With all this new power, marketers will have access to even more advanced tools for targeting, content creation, and analytics. As meta continues to evolve it's clear that AI will play a central role in shaping how we interact with social media and how businesses will be marketing their brands.

What the advancements will mean for marketers?

Meta’s latest earnings report shows that advertising across platforms like Facebook and Instagram is doing really well. Ad impressions went up by 6% at the end of the year, and the price for ads rose by 14%. But what’s catching a lot of attention right now is how Meta is using generative AI in advertising.


Generative AI tools—think AI that creates images, videos, and text—are becoming a big part of Meta’s advertising strategy. Over 4 million advertisers are already using at least one of these AI tools. This shows that more businesses are getting on board with AI to make ads that feel fresh and creative. (Source: Marketing Dive)


Mark Zuckerberg has said that 2025 will be a “defining” year for AI, as Meta continues to improve its systems and bring in new tech from competitors. The company is all in on making AI work for ads, and this could convince even more advertisers to give it a try.


Meta is also bringing ads to its new app, Threads, which is trying to compete with Twitter (now X). While Meta doesn’t expect Threads to make a huge impact on revenue next year, it’s clear that they’re setting it up for growth in the future.


In short, Meta’s betting big on AI to change the game for digital advertising. As the tools get better, more advertisers will likely jump in, making AI a bigger part of the marketing world in the years to come.


What Meta is doing for marketers right now

Meta is making marketing easier and more effective with several tools:

  • Generative AI Tools: Marketers can use AI to quickly create images, videos, and ad copy, saving time and boosting creativity.
  • Ad Personalization: AI helps tailor ads to each user’s interests, leading to better targeting and engagement.
  • Automation: Meta’s automation tools optimize budgets, placements, and audiences, making campaigns more efficient.
  • New Ad Formats: From Stories to shop-able posts on Instagram, Meta is constantly rolling out creative ad options.
  • Threads Ads: Ads are now on Threads, giving marketers a chance to experiment with this growing platform.


Looking ahead

Meta is clearly betting big on AI to shape the future of social media and digital marketing. With powerful tools that make ad creation easier, more personalized, and high efficient, it's no surprise that more marketers are jumping on board. As AI continues to evolve, it will likely open up even more possibilities for creativity and connection. Whether you are a small business or a global brand, staying updated with Meta's AI advancements could be the key to staying competitive in an ever-changing digital world.

< Older Post

Newer Post >

Share

A Netflix logo with a white AI on a black background.

AI-Powered Ads Are Coming to Netflix — Here’s What That Means

By Sydney Burright • June 6, 2025
Discover how Netflix is using AI to create smarter, more personalized ads and what this shift means for the future of digital advertising.
A green icon with a bird on it is on a green motherboard.

Duolingo Faces Backlash as they Claim to be an AI First Company

By Alexis Rios • May 27, 2025
Duolingo. The name conjures images of a quirky green owl, playful social media interactions, and the satisfying ding! of a completed lesson. They've built a massive following, not just for their accessible language learning app, but for their undeniably fun, interactive, and often hilariously trendy online presence. But things have taken a sharp turn. Earlier this year, Duolingo's CEO announced a significant shift in the company's core identity: they are now an AI-first company . For those unfamiliar, being "AI-first" means that an organization prioritizes artificial intelligence as the central driving force behind its business decisions, operations, and the very development of its products and services. AI isn't just a tool; it's the foundation upon which the company is built and innovates. On the surface, the benefits seem clear for the company. It promises increased efficiency and potentially a smoother, more streamlined user experience. However, this strategic pivot hasn't been met with open arms by Duolingo's loyal fanbase. In fact, it's stirred up a considerable amount of anger and disappointment. The core of the issue lies in the perception of authenticity. For a brand that cultivated such a vibrant and human-feeling online persona, the move towards AI-first feels like a cold, calculated decision. It signals to users that the company might prioritize algorithms over people, potentially sacrificing the very elements that made Duolingo so engaging and relatable. The reaction from longtime users has been swift and decisive. Reports are flooding in of individuals ending their hard-earned Duolingo streaks and deleting the app altogether. Others have left snarky remarks on Duolingo’s TikTok page comments . The emotional connection built over months and years of learning alongside the quirky owl now feels… less genuine.