Discover how Netflix is using AI to create smarter, more personalized ads and what this shift means for the future of digital advertising.
Duolingo. The name conjures images of a quirky green owl, playful social media interactions, and the satisfying ding! of a completed lesson. They've built a massive following, not just for their accessible language learning app, but for their undeniably fun, interactive, and often hilariously trendy online presence. But things have taken a sharp turn. Earlier this year, Duolingo's CEO announced a significant shift in the company's core identity: they are now an AI-first company . For those unfamiliar, being "AI-first" means that an organization prioritizes artificial intelligence as the central driving force behind its business decisions, operations, and the very development of its products and services. AI isn't just a tool; it's the foundation upon which the company is built and innovates. On the surface, the benefits seem clear for the company. It promises increased efficiency and potentially a smoother, more streamlined user experience. However, this strategic pivot hasn't been met with open arms by Duolingo's loyal fanbase. In fact, it's stirred up a considerable amount of anger and disappointment. The core of the issue lies in the perception of authenticity. For a brand that cultivated such a vibrant and human-feeling online persona, the move towards AI-first feels like a cold, calculated decision. It signals to users that the company might prioritize algorithms over people, potentially sacrificing the very elements that made Duolingo so engaging and relatable. The reaction from longtime users has been swift and decisive. Reports are flooding in of individuals ending their hard-earned Duolingo streaks and deleting the app altogether. Others have left snarky remarks on Duolingo’s TikTok page comments . The emotional connection built over months and years of learning alongside the quirky owl now feels… less genuine.