Small businesses are what make communities so unique. They are the coffee shops with the best vibes, the boutiques that actually carry cool stuff you can't find anywhere else, and the local restaurants that everyone recommends. They add personality and connection to a city in a way that big corporations can't. But here's the thing: even if you've got the best product or service, people won't know unless they see you. And in 2025, "being seen" means showing up online. That's where digital marketing comes in.
Short-form videos isn't just the future anymore. Every platform is pushing video front and center. In Metricool's latest report , which looked over 5.6 million videos from 582,000+ accounts worldwide, proves it. Short-form video grew 71% in the last year and TikTok is leading the charge with massive jumps in both new acounts and videos posted. Instagram is still the biggest by volume, but its growth is slowing.