Your Marketing Checklist: 5 Things to Do Before Summer Ends

Performance Digital • July 15, 2025

Real Talk: Summer vacation is halfway over. The sun's hot, your iced coffee budget is out of control, and your customers? They're either poolside or in panic mode about back-to-school.


Before the chaos hits this Fall, here are 5 super doable marketing to-do's you can knock out in one afternoon.

1. Fix Your Google Hours So People Know You're Actually Open

People are still Googling you before they show up and no one wants to drive to your door only to find it locked.

Do this:

Hot Tip: Keeping your profile updated helps with SEO too. Google loves an active business.

2. Check Your Contact Forms on Your Website

If your form is broken or going to spam...

Do this:

  • Test your website contact forms on mobile + desktop
  • Check where the leads are going
  • Make sure if you have an autoresponder that it feels like a real human wrote it

People expect fast replies. Set up a simple "Thanks! We'll be in touch within 24 hours."

3. Post a Summer Photo Dump

Everyone loves a good photo post. If your feed has been crickets, now's the time to show some life.

Do this:

  • share a few team photos, projects, or behind the scenes moments

Don't overthink it: People want to see you, not stock photos from 2016

4. Give Your Ads a Summer Glow-Up

Your spring promos are out of season. You might be wasting money if you're not speaking to what people care about right now.

Do this:

  • check your Facebook/Instagram/Google ads
  • Swap in summer photos, new copy, or maybe a limited-time offer
  • Use phrases like "last chance before school," or "Summer special"

Retarget folks who visited your site in June. They could be close to becoming a client or customer.

5. Refresh Your Google Reviews

People absolutely read reviews before booking or purchasing. Summer is peak "we meant to write one but forgot" season.

Do this:

  • Text or email a quick review request to happy clients and customers
  • Make it super easy - send the Google review link directly to them
  • Example: "Loved working with you! Mind leaving us a quick review? It helps a ton [link]"

Bonus: Repost good reviews as instagram graphics or stories.

Summer marketing is all about showing up, being human, and making it super easy for your audience to say "yes". If you need help knocking this list out or finding out more ways to improve your business's online presence, Performance Digital is one email away.

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