Branding isn't just a logo slapped on a website or instagram post. When your branding is consistent across everything, it actually makes people trust you more and remember you easier. Here's why it matters and why it's way easier than it sounds:
Cracker Barrel has been known for not just their country style cooking, but also for the nostalgic charm that greets customers the moment they step inside. Everything about the brand has been tied to comfort and tradition. That's why the company's recent logo redesign has sparked such a strong reaction online. Cracker Barrel gave its logo a makeover. They kept the same gold and brown colors, but they took out one big detail: the man sitting next to the wooden barrel. Now it’s a much more simplified, modern-looking design. But many longtime fans aren't on board. Social media was quick to light up with criticism. For a lot of customers the original design carried nostalgia and a kind of charm that you don't just get everywhere.