7 Ways Your Website Is Pushing People Away

Sydney Burright • July 21, 2025

We've all be there - clicking a link, waiting a beat too long, and bouncing before the page even loads or landing on a site that looks like it hasn't been updated since 2009.


Whether you're a brand, business, or creative, your website is your first impression. And in a world where attention spans are shorter than ever, people decide whether to stay or go within seconds. Literally.


Here are 7 ways your website might be turning visitors away and how to fix it:

1. Slow Load Times = Instant Bounce

If your site takes longer than 3 seconds to load, people are already leaving. No one wants to wait around, especially on mobile. We advise that you check your load speed with PageSpeed Insights.


Fix It: Compress your images, minimize code, and make sure your hosting can handle your traffic.

2. It Looks Bad on Mobile

Over half of web traffic happens on mobile. If your layout breaks, text overlaps, or buttons are too tiny to tap, then people are out.


Fix It: Prioritize mobile responsiveness in your design. Test your site on different screen sizes and make sure it feels just as good on a phone as it does on desktop.

3. Outdated Visuals and Fonts

If your site still uses bevelled buttons, stock images from 2012, or Comic Sans, you're not building trust.


Fix It: Update your branding with clean typography, quality visuals, and modern layout choices. A refreshed look can instantly boost your credibility.

4. No Clear CTA (Call to Action)

You've got them on your site, now what? If visitors don't know where to go next, they'll just leave.


Fix It: Guide users with strong, obvious CTAs like "Book a Demo", "Start Shopping," or "Contact Us." Keep it clear and simple.

5. Confusing Navigation

If your menu feels like a scavenger hunt, people will give up fast. Navigation should be intuitive, not a guessing game.


Fix it: Streamline your menu. avoid overwhelming dropdowns, and make sure key pages are easy to find. Less it more.

6. Too Much Text, Not Enough Visual Hierarchy

Big walls of text with no structure? No thanks. Users want to skim, not read a novel.


Fix it: Use headers, subheaders, bullet points, and visuals to break things up. Help the eye flow naturally through the content.

7. No Personality or Brand Voice

Your website should feel like you. If it sounds generic, robotic, or lifeless, people won't feel a connection.


Fix it: Infuse your copy with your brand voice (whether thats playful, bold, professional, or creative). Show people who you are and what you stand for.

Your website is your digital front door and with a few intentional changes, you can turn casual visitors into loyal customers.


Maybe your website is so far gone that you just need to get a whole new one. Well that's kind of our thing. Contact Performance Digital and let's chat!

< Older Post

Share

A collage of pictures shows a person using a cell phone , a beach ball , and a laptop.

Your Marketing Checklist: 5 Things to Do Before Summer Ends

By Performance Digital • July 15, 2025
Real Talk: Summer vacation is halfway over. The sun's hot, your iced coffee budget is out of control, and your customers? They're either poolside or in panic mode about back-to-school. Before the chaos hits this Fall, here are 5 super doable marketing to-do's you can knock out in one afternoon.
A man and a woman are holding wine glasses in their hands.

Clicks, Conversions, & Craft Beers: A Spring Event Success Story

By Performance Digital • July 10, 2025
Earlier this spring, we partnered with a local events team to help promote one of their most-loved tasting festivals, think wine, beer, music, food, and vendors. Our job? Help them get the word out, get people excited, and most importantly get people to buy tickets. We had just a few weeks, but thanks to smart targeting, eye-catching creative, and a digital game plan that actually works—we made it happen.