Most businesses launch a website and forget about it. Here's what you should actually be doing after launch to keep your site secure, visible, and working for your business.
Most businesses treat social media as an awareness-only play. The idea is usually, “Let’s post consistently, grow followers, stay top of mind.” This always looks great on paper but fails to address your audience at each phase of the buyer’s journey. With strategic content built for each part of the funnel, social media can and should addresses each step in your audience’s journey from awareness to conversion. Here's a different way to think about it.
Let's say you just got an ad back from your designer. It's clean, it's simple. It has an image, a headline, and a call to action saying "shop now". But now you want to add another tagline, a list of features, and a disclaimer at the bottom in tiny font. Suddenly the ad now looks like a flyer posted on a bulletin board. This happens constantly in digital marketing, and it is one of the biggest reasons ads don't perform well. The fix is not complicated, but first you need to understand why adding all that extra information to the ad is a huge problem.
Why Generational Consumer Behavior Matters More Than Ever
If you've ever scrolled through a website or app and thought, "Wow this website looks really cool," but then couldn't figure out how to actually checkout or find the menu, you've experienced the tug-of-war between UI and UX. These terms get thrown around a lot in the tech and marketing world, and sometimes are often put together ("UI/UX"). But while they are basically best friends who work together, they are definitely not the same thing. If you are a student looking into design or a business owner trying to figure out why your website isn't bringing you sales, here is the breakdown.
You can have the best business in the world, but if you don't have a website or your current website looks really outdated, people are going to click the "X" and leave your website before they even see what you do. As a designer, I see these same mistakes every single day. The good news is that most of your website's problems are super easy to fix. If your site has any of these 5 red flags, then it's time to build a new one or give your current site a little glow-up.
