Most businesses treat social media as an awareness-only play. The idea is usually, “Let’s post consistently, grow followers, stay top of mind.” This always looks great on paper but fails to address your audience at each phase of the buyer’s journey. With strategic content built for each part of the funnel, social media can and should addresses each step in your audience’s journey from awareness to conversion. Here's a different way to think about it.
Let's say you just got an ad back from your designer. It's clean, it's simple. It has an image, a headline, and a call to action saying "shop now". But now you want to add another tagline, a list of features, and a disclaimer at the bottom in tiny font. Suddenly the ad now looks like a flyer posted on a bulletin board. This happens constantly in digital marketing, and it is one of the biggest reasons ads don't perform well. The fix is not complicated, but first you need to understand why adding all that extra information to the ad is a huge problem.
Why Generational Consumer Behavior Matters More Than Ever
You can have the best business in the world, but if you don't have a website or your current website looks really outdated, people are going to click the "X" and leave your website before they even see what you do. As a designer, I see these same mistakes every single day. The good news is that most of your website's problems are super easy to fix. If your site has any of these 5 red flags, then it's time to build a new one or give your current site a little glow-up.
Let’s be real: in 2026, if your business isn’t online, it basically doesn’t exist. When people hear about a new brand, the first thing they do is stalk the website or look for the Google reviews or check out their social media. We recently presented the 7 Marketing Essentials Every New Business Needs to contestants at The Fremont Pitch It Contest and students at Midland University and we want to share our insight with everyone. Whether you're just starting out or leveling up your current set up, here is your starter pack for digital success.
Going viral is often viewed as the ultimate social media success. One video takes off, views skyrocket, and suddenly your brand is in front of thousands or even millions of new users. While viral content can be incredibly valuable for brand awareness, it is not realistic or sustainable to rely on virality alone. The primary goal of social media marketing is not to go viral with every post. The goal is to clearly communicate who your business is, what you offer, and why your audience should continue engaging with your content. Virality should support your strategy, not replace it.
